I’m traveling this week, which gives me lots of down time to read and or listen to my Audio Books. Gitomer has long been one of my favorite Sales Inspirations. He’s energetic, direct and his tips are quick hitting with meaning. He always leaves you with very specific takeaways and has a great mindset. I don’t think this book reads particularly well cover to cover, but I did it anyway.

52 Weeks of Book Reviews. Week # 14 – Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer

First, if you haven’t read Gitomer you need to go check it out right now. Every sales professional on the planet should know Jeffrey Gitomer’s stuff. He puts out an amazing amount of content and I’ve thought about his Certified program which gives guidance on all of it and allows you to teach his material to others. There is a mountain of material to get through.

Somehow each individual piece that Gitomer does seems like it’s in little bite sized pieces. This book doesn’t look intimidating and so it’s easy for someone to pick it up and flip to any particular page and read a cartoon and some bright bold font to pick up a hint. You can actually use that hint that same day, these aren’t complicated work tracks to remember or odd studies on facial expressions to get some insight. Gitomer teaches mindset and closing techniques, and he keeps it simple.

I had probably read 60% of the book via the flip to any page and pull out a tip method, but reading it cover to cover gave me more of a sense for how he teaches and his thought pattern. Sales is all about the inspiration, perspiration and preparation not necessarily in that order and reading the Little Red Book should be in any Sales 101 curriculum. It’s entertaining, helpful and whether you are on day 2 or day 10,002 of your career you can find something helpful in this book.