I read the Little Red of Book of Sales, but hadn’t read the book that put Gitomer on the map. The Sales Bible is a TOME of information that just doesn’t quit. I did the audio book version, but there were so many lists that now I’ve got to go back to the physical copy and even check out his website and use the various GITBIT’s that he mentions.

52 Weeks of Book Reviews. Week #21 – The Sales Bible, New Edition: The Ultimate Sales Resource – by Jeffrey Gitomer

There are sales books and then there are Sales Books. Gitomer wrote the little red book which was just about the first ever sales book that I ever picked up. I’ve been reading his stuff for a long time, but for some reason I never read his first book. By all accounts, it’s a massive amount of information and it’s full of additional info and references updated for today’s world. Gitomer is always straight forward and to the point. I enjoy his bullet points and lists, sales people are often short on attention spans and lists are a great way to get across a lot of info in a short amount of time.

This book almost has too much info in it, we move so quickly from list to list that this is really a book that should be used a reference, and not a book to be read from cover to cover. The volume should definitely sit on every salesperson’s library shelf, it can be perused and looked at for 30 seconds or 30 minutes, it’s all up to you. You don’t always have to agree with Gitomer and whether or not cold calls are dead or a way of life, but you should be thinking about your career and studying the various ways that people have been successful. You can learn from Gitomer, I guarantee it.