The world of NLP is a little hazy. I've met people who swear by it, and others who write it off as wishful thinking. I believe that there is something to the NLP method, although I'm not sold on the mass appeal and train-ability of this. It's a tough topic to teach in a book. Let's take a quick dive into this. 52 Weeks of Book Reviews. Week # 10 – The Unfair Advantage: Sell … [Read more...]
52 Weeks of Book Reviews. Week # 9 – Go for No! Yes is the Destination, No is How You Get There by Richard Fenton & Andrea Waltz
KISS. Keep It Simple, Stupid. This book is a nice spin for the classic Hard Work Beats Talent when Talent doesn't Work Hard. There is a giant fear of failure in most sales reps and it limits the amount of risk that they will take. This is a classic mind flip that creates the scenario where NO is Good. 52 Weeks of Book Reviews. Week # 9 – Go for No! Yes is the Destination, No … [Read more...]
52 Weeks of Book Reviews. Week # 8 – Bulletproof Business: Protect Yourself Against The Competition by Ryan Stewman
There are only a few times while reading this that I remembered that this was a business book. For the most part Ryan is just telling a story about how some interesting stuff happen in his life. It's kind of like a train wreck in the sense that I just couldn't help myself from looking at it but it made me squirm a few times and I felt bad for anyone caught in the … [Read more...]
52 Weeks of Book Reviews. Week # 7 – The 10X Rule: The Only Difference Between Success and Failure – by Grant Cardone
I once had an English teacher inform me that in order for my audience to actually receive and retain any kind of message I would need to tell them what I'm about to tell them, then actually tell them and finally tell them what I just told them. I had to hear this several times before it actually sunk in. Go ahead and re-read that now a few times to get it out of the … [Read more...]
52 Weeks of Book Reviews. Week # 6 – It's Called WORK For A Reason! – by Larry Winget
There are few times when I don't appreciate a good wake up call and Larry delivers them like no one else. This is the 3rd book of his that I've read and they all have the same no nonsense style that I've come to enjoy. He's brash and he makes no apologies so if you are easily offended or too "high brow" to get down and dirty then you probably wont want to read this … [Read more...]