The world of NLP is a little hazy. I've met people who swear by it, and others who write it off as wishful thinking. I believe that there is something to the NLP method, although I'm not sold on the mass appeal and train-ability of this. It's a tough topic to teach in a book. Let's take a quick dive into this. 52 Weeks of Book Reviews. Week # 10 – The Unfair Advantage: Sell … [Read more...]
52 Weeks of Book Reviews. Week # 8 – Bulletproof Business: Protect Yourself Against The Competition by Ryan Stewman
There are only a few times while reading this that I remembered that this was a business book. For the most part Ryan is just telling a story about how some interesting stuff happen in his life. It's kind of like a train wreck in the sense that I just couldn't help myself from looking at it but it made me squirm a few times and I felt bad for anyone caught in the … [Read more...]
52 Weeks of Book Reviews. Week # 7 – The 10X Rule: The Only Difference Between Success and Failure – by Grant Cardone
I once had an English teacher inform me that in order for my audience to actually receive and retain any kind of message I would need to tell them what I'm about to tell them, then actually tell them and finally tell them what I just told them. I had to hear this several times before it actually sunk in. Go ahead and re-read that now a few times to get it out of the … [Read more...]
52 Weeks of Book Reviews. Week # 4 – Selling to anyone over the phone – Renee P. Walkup
This one is a bit of a cheat because I read the original edition almost 10 years ago and didn't even realize that there was now an updated 2nd edition. I must say that the team improved and updated the content for us and it makes a difference. I'm in a Call Center environment and on a daily basis I'm trying to adapt former face to face sales people into over the phone … [Read more...]
52 Weeks of Book Reviews. Week # 3 – 3 Sales Tips from “THE ART of WAR” – Sun Tzu
There are very few books that are so sparse but have inspired so much commentary. The book itself was written more or less about 2500 years ago and the first English Language versions didn't show up until the early 1900's. For roughly 2400 years this book was known in China but in very few other locations, now it's virtually a household name in America. 52 Weeks of Book … [Read more...]